A. What kind of personal information do we collect from you and when is it collected?
1. Information shared during registration and account creation: To use the services of Maharudra Dairy, you must register using your mobile number.
To place orders or subscribe to milk delivery, you may be required to provide: Name, Mobile number, Email address, Delivery address, Pin code
2. Information from visitors and for participation: Visitors to our Platform may voluntarily submit: Name, Email address, Phone number to: Learn about our products, Participate in promotions or surveys, Receive updates and offers
3. Financial and KYC Information: Payments on our Platform are processed via secure third-party payment gateways. Information such as: Credit/Debit card details, UPI ID, Billing address, Payment instrument details is collected and processed by the payment gateway providers. We do not store your card or UPI credentials on our servers.
4. Feedback Data and Other Data: We may collect information when:
a) You contact customer support (calls may be recorded for training & quality).
b) You participate in loyalty programs or use discount coupons.
c) You submit reviews, feedback or comments.
5. Information about other people
You may place orders for others by providing: Name, Mobile number, Address. You confirm that the recipient has given consent to share their information.
6. Usage Data
We collect data about how you use our Platform, including: App pages visited, Order activity, App crashes and performance data, Access dates and times. This helps us improve the Platform.
7. Device Data We may collect: IP address, Device identifiers, Mobile network data, Browser type
8. Data collected through Cookies Cookies help us: Remember login sessions, Analyse platform usage, Improve shopping experience. You may disable cookies, but some features may not work properly.
9. Information collected through advertisements:
Our Platform may use third party advertising companies to serve ads when you visit our Platform. The data regarding the way you interact with these ads is also collected, analysed and stored by us. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Policy does not cover the use of cookies by any such advertisers.
B. How do we use your information?
1. We use your personal information for: Account registration and order processing, Delivery and subscription management, Customer support and order updates, Improving platform performance, Fraud detection and security, Sending offers, updates and notifications, Marketing communications (optional)
When you provide information about others (gift deliveries), we use it only for delivery communication.
C. Do we share your personal information with third parties?
1. We do not sell the personal information of our customers to others. We also do not share such information with third party business entities for their marketing or advertising purposes, unless you explicitly allow us to do so.
2. In certain cases, it is necessary for us to share your information with third parties. Such third parties may be:
a) Third party service providers:
Our business operations involve many third-party organisations and individuals in the performance of our functions.
We may disclose to third party service providers certain personally identifiable information such as name, member ID, email, mobile number, address or the information we collect from your access and use of our Platform, including device information, location and network carrier. Further, these third party service providers may use cookies on our behalf and may receive information about your browsing and buying activity. This information is shared with third party service providers so that we can personalize the Platform for you, perform behavioural analytics and understand consumer patterns for the Platform. This information is further shared with the logistic companies and payment service providers for facilitating the delivery of Products and payment on the Platform.
We contract with third parties to serve ads on our behalf across the internet and sometimes on our Platform. They may collect anonymous information about your visits and your interaction with our Platform. They may also use information about your visits to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is an industry standard technology used by most major websites. No personally identifiable information is collected or used in this process.
b) Government/Law enforcement:
Your personal information may be disclosed to governmental authorities or law enforcement in good faith that such disclosure is necessary to prevent, detect or investigate any illegal activities related to our Platform. Such disclosure may also be done in order for us to fulfil any legal obligations that may arise. Further, we may share your personal information in order to investigate, defend or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law.
c) Associated business entities:
The Company may share your personal information with its affiliates and group companies for offering relevant products and offers to you. If the Company and its assets are wholly or substantially acquired by a third party in future, customer information will be one of the assets that may be transferred. This transition will take place with full disclosure of this Privacy Policy and the commitments expressed herein.
d) Third Party Services:
The Platform may allow you to connect with other websites, products, or services that we don’t have control over (for example, if we allow you to pay through an external wallet facility then we will have to share your usage information with the facility provider). However, usage of such third-party services is subject to their privacy policies and not within our control. We recommend that you have a look at their privacy policies before agreeing to use their services.
3. The third parties who work on behalf of Company are subject to strict confidentiality agreements. Additionally, they are not allowed to share this information with anyone except on a need to know basis required for carrying out their functions.
D. How do we protect your personal information?
The Company limits access to personal information to authorized employees, associates, partners and officers. Additionally, our third-party service providers are held to stringent standards of privacy and confidentiality. We maintain physical, electronic and procedural safeguards to protect the information against loss, misuse, damage or modification and unauthorized access or disclosure.
Some of the other central features of our information security program are:
1. The use of specialized technology such as firewalls.
2. Testing of the security and operability of products and services by the IT department before they are introduced to the internet, as well as ongoing scanning for publicly known vulnerabilities in the technology.
3. Implementing controls to identify, authenticate and authorize access to various systems or sites
4. Restricting use of external data devices on Company’s systems
5. Providing Company’s personnel with relevant training and continually updating our security practices in light of new risks and developments in technology.
However, we cannot guarantee the privacy of personal information you transmit over the web or that may not be securely transmitted.
E. What are your rights regarding the personal information collected by us?
It is important for us that you remain in control of your personal information. If you would like us to modify, delete or withdraw consent regarding the use of any personal information collected about you, please send an email to varun@licious.com with ‘REMOVE’ mentioned in the subject line. However, you may not be able to use our Platform at all after such deletion or withdrawal of consent.
F. Data retention
We shall only retain your personal information to facilitate your smooth and uninterrupted use of the Platform. We do not retain your personal information for longer than required for the purpose for which the information may be lawfully used.
G. Children’s privacy
Our Platform is not meant to be used by children, and we do not knowingly solicit or collect personal information from persons under the age of 18 (eighteen). If we find out that a child has given us personal information, we will take steps to delete that information and terminate the relevant user account.
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